![](https://images.squarespace-cdn.com/content/v1/61dcce49b57f1071b20758b9/cebd0d1f-64f3-492a-a5fa-ec35e6a3061c/VioLife_Logo_Landing_3.jpg)
violife | slimsonic
Packaging Redesign
Product Pattern Art
Illustrations
Case study: redesign Violife slim sonic classic toothbrush packaging.
Brief: Help reduce the cost of packaging The solution was to utilize a window box package with a single design for the slim sonic classic product line. The new package shows off the product patterns, eliminating the need for a printing every sku and has reduced package cost. A brand makeover; the graphics now convey a fresh and clean look by removing the bars and adding icons that instantly depict this is a toothbrush for performance, style and portability.
![VioLife_2022_Slimsonic_OldNew.jpg](https://images.squarespace-cdn.com/content/v1/61dcce49b57f1071b20758b9/b99bdff6-dd14-4487-be7e-ef85024cd1fc/VioLife_2022_Slimsonic_OldNew.jpg)
![VioLife_2022_Slimsonic_NewPackage.jpg](https://images.squarespace-cdn.com/content/v1/61dcce49b57f1071b20758b9/c459e087-ff27-42c9-8ed4-56ec384796f5/VioLife_2022_Slimsonic_NewPackage.jpg)
![VioLife_2022_Slimsonic_NewPatterns.jpg](https://images.squarespace-cdn.com/content/v1/61dcce49b57f1071b20758b9/57bf2a66-dfdd-4851-83cf-b7f68ed5e2a7/VioLife_2022_Slimsonic_NewPatterns.jpg)
![Violife_2022_Display.jpg](https://images.squarespace-cdn.com/content/v1/61dcce49b57f1071b20758b9/202fd871-9568-4218-8e82-0681a00585a2/Violife_2022_Display.jpg)
![VioLife_2022_Slimsonic_InfoGraphics.jpg](https://images.squarespace-cdn.com/content/v1/61dcce49b57f1071b20758b9/9ad0281f-452e-4946-9219-1f8f46589c6a/VioLife_2022_Slimsonic_InfoGraphics.jpg)
![Violie_Licensing_2022_VIP_Black.jpg](https://images.squarespace-cdn.com/content/v1/61dcce49b57f1071b20758b9/b604f3e8-ddf1-4889-bbf3-e5edd5889cbd/Violie_Licensing_2022_VIP_Black.jpg)
![VioLife_2022_Slimsonic_Ad.jpg](https://images.squarespace-cdn.com/content/v1/61dcce49b57f1071b20758b9/8a9891bf-f4f2-446b-a3af-92b545271008/VioLife_2022_Slimsonic_Ad.jpg)